Discovery
7
Directory cards, topic lists, museum spotlights, and trusted wayfinding.
Organizations
Trusted dinosaur institutions worth building around
Museums, field sites, university collections, and nonprofits should plug into DinoFlex as more than static destinations. This catalog treats them as discovery anchors, official profiles, program partners, and future growth surfaces.
Curated institution layer
Identity
6
Claimed profiles, official branding, verification, and trusted ownership.
Programming
7
Exhibits, events, field trips, educator tools, and family programming.
Growth
5
Partnerships, themed campaigns, memberships, donations, and outreach.
Organization layer
Trusted organizations and museum programs
Use this layer when the product story is really about trusted institutions and recurring family value, not just one-off listings. Each profile can later connect to creator attribution, events, exhibits, memberships, or campaign work without changing the underlying catalog shape.
- Official siteMuseums
American Museum of Natural History
New York, NY
One of the strongest dinosaur discovery anchors in North America, with iconic fossil halls, school-trip gravity, and broad family trust.
501(c)(3)Iconic fossil hallsSchool group drawProduct roles
DiscoveryIdentityProgrammingGrowthFocus areas
Family programsResearchTeacher resourcesMembershipsGift shopBest framed first as a trusted institution profile with strong destination tie-ins, then expanded into event programming and official campaign slots.
- Official siteMuseums
Smithsonian National Museum of Natural History
Washington, DC
A free flagship museum with strong dinosaur authority, national reach, and a natural fit for family trip planning and evergreen education.
Free admissionNational institutionDeep Time anchorProduct roles
DiscoveryIdentityProgrammingGrowthFocus areas
Family programsResearchTeacher resourcesLean into institution trust and educational programming first, then use campaign and event surfaces rather than treating it like a generic content source.
- Official siteMuseums
Field Museum
Chicago, IL
A major family destination with SUE, traveling-exhibit relevance, and a strong case for official profile, programming, and partnership surfaces.
SUELakefront destinationTraveling exhibit gravityProduct roles
DiscoveryIdentityProgrammingGrowthFocus areas
Family programsResearchTraveling exhibitsMembershipsGift shopUse it as a model institution profile: trusted discovery entry point, official identity layer, event/exhibit programming, then partnership support.
- Official siteScience Centers
Denver Museum of Nature & Science
Denver, CO
A science-forward family museum with live fossil prep, strong local event potential, and clear overlap with Dino Watch trip planning.
Prep labColorado favoriteFamily calendar fitProduct roles
DiscoveryIdentityProgrammingFocus areas
Family programsResearchTeacher resourcesMembershipsTreat DMNS as an institution profile tied to programming and trip planning, not just a museum directory entry.
- Official siteUniversity Museums
Museum of the Rockies
Bozeman, MT
A university-connected dinosaur institution with strong research credibility and recurring family event potential.
University-linkedMontana paleontologyFamily event hostProduct roles
DiscoveryIdentityProgrammingFocus areas
Family programsResearchTeacher resourcesMembershipsPosition it as a trust-heavy institution profile that can grow into event programming and educator-focused discovery surfaces.
- Official siteField Sites
Dinosaur Ridge
Morrison, CO
A mission-driven field site that brings real tracks and outdoor education into the org catalog, broadening the system beyond indoor museums.
Outdoor tracksNonprofit stewardshipRoute-planning fitProduct roles
DiscoveryProgrammingGrowthFocus areas
Family programsFieldworkTeacher resourcesBest treated as a field-site profile with strong discovery and programming relevance; identity and growth can stay lighter until direct collaboration exists.
- Official siteNonprofits
Wyoming Dinosaur Center
Thermopolis, WY
A hands-on nonprofit-style dinosaur institution that combines museum access, dig programs, and family travel appeal in one profile.
Dig for a DayFieldwork accessRoad-trip magnetProduct roles
DiscoveryIdentityProgrammingGrowthFocus areas
Family programsFieldworkResearchGift shopThis profile should highlight programming and fieldwork first, with growth surfaces reserved for support prompts or seasonal partnerships.